Marketing

We help clients grow faster than the market

 

Branding

We bring together deep data analysis and broad experience to help our clients brand their products and/or services.
What is our methodology? We combine proven techniques (qualitative as well as quantitative methods) with experience (case studies, reference cases) to help create distinctive brands and lucid brand architectures.
We help companies define the benefits and experiences that make brands relevant, distinctive, and credible to customers, and develop strategies to differentiate brands through superior positioning relative to competitors. This frequently means repositioning established brands to better meet customer needs.
In addition, the brand promise must be delivered at all places of contact with the customer, both online and offline. BePositive assists companies with specifying what are the organization’s must-dos in order to deliver a consistent brand experience to customers.

Digital Marketing

In the contemporary digitalized era, using modern technologies and making core transformations in marketing strategy and operations is essential for achieving growth. Furthermore, building your company as a success story means making it more customer-centric, establishing structures and processes that better link marketing with the rest of the business, and boosting efficiency & effectiveness through the use of digital marketing opportunities.
We can help you through a variety of services, including:

• Realizing higher sales productivity and other performance gains through digital marketing by integrating customer experience across channels (e.g., face-to-face, telephone), opening up new lead sources, supporting sales for smaller-value transactions, and creating new service models.
• Continuously providing new and practical perspectives and working with clients to make deep, transformational changes needed to support new strategies and capability demands.
• Designing appropriate business models and tracing development pathways for new opportunities by combining insights from digital presentation with an integrated customer experience approach. These new sources of growth can be new products and services or new forms of media that better engage and convert existing online visitors. We also design radically new customer experience that drives more demand for our clients’ existing offerings.

Event management

BePositive provides comprehensive event planning and consultation. We will partner with you to arrange the appropriate venue space and plan a successful event within your budget. We can assist you with all of the event details, including catering, décor, audio-visual equipment, as well as media coverage and professional photo material.
We plan and organize academic, community and company events and conferences, and hold many types of events, from seminars to public conferences or company and stores openings.

Customer experience research

A comprehensive customer experience concept is at the heart of any business model an organization wishes to employ. We partner with clients to discover and explore the beliefs, attitudes, and motivations that propel customer behavior through their purchase decision process. Using proprietary approaches, tools, and techniques grounded in distinctive perspectives regarding consumer meta-trends, macroeconomics, and industry structures, we help clients generate a full view of their customers – a view that sparks innovation, uncovers the most promising sources of growth, and helps develop successful products and brands.
Qualitative research helps bring customers to life, by illuminating their needs, their decision-making processes, and their reactions to companies and brands. We collaborate with and train clients to use these perspectives to focus problem-solving, improve value propositions, overcome barriers to adoption, and innovate faster and more successfully.
We use deep analysis and statistical techniques to help clients bring the business judgment, technical expertise, and industry experience needed to generate detailed and precise insights into customer preferences, segment with greater precision, uncover the “soft” attributes that help position brands, and forecast more accurate estimates of market share and financial impact.
We help clients maximize word of mouth and assist brands to stand out during the evaluation process; “closing the deal” at the store and through agents, and building loyalty after purchase.

Analytics

In order to develop deep customer understanding, we employ a range of quantitative and qualitative marketing research approaches in addition to big data techniques that are both innovative and pragmatic.
Insights into consumers can help companies identify the most promising sources of growth and develop or maintain successful products and brands. BePositive’s qualitative and quantitative marketing research approaches, tools, and techniques are essential for our clients to discover why their customers behave as they do at every phase of their purchase decision process, understand their customers’ experiences, and dig deeply into their best motivators of customer loyalty. By applying these insights, our clients can develop innovative and differentiated marketing strategies that include effective value propositions, segmentation, branding, product design, pricing, and customer experiences.
By using proprietary customer data and analytics, clients can acquire, develop, and retain high-value customers more profitably and effectively—and operate the necessary organizational changes.

Sales & Channel Management

BePositive’s Sales & Channel Management sector helps clients master multichannel for sales excellence in two ways
• improving the effectiveness of their sales investments and interactions with customers
• simultaneously striving for efficiency in all channels (e.g., face-to-face sales, inside sales, third-party channel partners) and the associated back-office/sales operations.
Our approach ranges from quick targeted interventions that unlock value (e.g., improving a client’s key-account management program) to more holistic sales transformations focused on architecture, execution, and skill-building opportunities across the client's entire go-to-market model:
Cutting sales costs without losing revenue is something many companies struggle with. Our collaborative approach helps companies gain transparency on the performance of their route-to-market mix while identifying potential areas where improvement can be made and concrete ways to achieve them.
We help companies create effective selling strategies in all channels from key-account management to digital sales to indirect channel partners. Clients base these strategies on precise assessments of channel performance, channel economics, and customer preferences.
To boost the effectiveness of our clients’ organizations, we help build necessary skills in the organization by providing innovative programs that include performance dialogues, training capabilities, and by creating an approach for sales managers that combines classroom and on-the-job learning, which is a critical component in achieving sustained improvement.